Marketing Department

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Jeffrey · December 18, 2025

Course Information

Course Instructor

Jeffrey Author

Marketing 101

Lead & Campaign Tracking & ROI

What to Track

Sample Marketing ROI Report

Setting a Marketing Budget

Keeping the Phones Ringing

The Leads Don’t Suck

Seasonal Marketing

Automated Campaign Intervention

Branding

Brand Building Introduction

Disruptive Branding

Branding for Tomorrow

Google Loves Bland

Leveraging your Brand / Disruptive

Timing Your Change

Recognition is Not a Promise

What is a Brand?

Naming your brand – How to Change Your Name

Naming your Brand – Techniques

Branding and the Home Consumer

Brand Perception & Female Consumer

Brand Taglines

Premium Products Increase Your Average Ticket

Premium Products Increase Your Average Ticket

Truck Wrap Tips

Mascots & Your Brand

Where to Build Your Brand

Tips Working with Your Design Partner

Fit In or Stand Out

Hallmarks of Poor Branding